There are several ways you can make real estate ads that attract potential home buyers. One way is telling a story about your home. You can include descriptive language, or even talking head video. You can also place your image and name in the ad. It all depends upon the type of real-estate ad that you choose. Here are some tips that will get your creative juices pumping:
A story about a new house can be created
Visual storytelling is a great way to attract potential clients. This allows potential home buyers to imagine themselves living in the space. Acme Real Estate’s listing uses storytelling words such as “imagine” or “picture yourself” in order to help buyers picture themselves in the space. Zoom Casa has another ad that highlights the positive press for a new property. Both types of ads use storytelling elements as well as social proof to draw attention to the property and attract new clients.
Use descriptive language
A great ad can attract attention and get buyers. However, a well-written listing description will help you distinguish your listing from other properties within the area. Although it is tempting to use long sentences, keep it simple and highlight the most important features. For example, if the home features a beautiful hardwood floor, describe its wood as cherry, walnut, or red oak. A descriptive tone will make your copy more memorable and more engaging.
Make sure you include both facts as well as emotions when using descriptive language for real estate creative ads. It’s easy to see the basic features of a house, but it’s important that you give them emotional emphasis so they will be more likely to read your copy. Be as descriptive as you can, describing the home’s unique features in a way that is as accurate as possible. You’ll get more qualified leads and sell the property faster.
Add talking head videos
Talking head video allows viewers to view your face and see you in a very real manner. This makes talking head videos ideal for urging viewers to do a certain action. A script is not always necessary but it can help keep your videos on the right topic and include important information. For more information, please read the following! Add talking head videos to your real estate creative ads! Here are some tips to make talking head videos.
Research the topics that interest your audience first. A video could be about home improvement tips, shares market information, or showing a home. Once you have some ideas in mind, write them down. Then consider what keywords you can include. To compile a list of keywords, you can use a free tool like Google Keyword Planner. Interactive elements can be added to your video content after you’re done. A CTA button or clickable hyperlink can be added to the listing information to allow viewers to get more information about a property.
Place your name, image, and contact information in your ad
It is a great way to build credibility, trust, and credibility in real estate ads. This tactic works well for all types of real estate ads. It is a great way to build trust and familiarity with potential leads by including your name and photo in your real estate ads. It is also a good idea to include your name and image in your real estate ads if you are putting up your ad for a local event, as it will help build a more personal touch.
When putting up real estate creative ads, try to avoid using a generic image. Make sure that your ad is relevant to the social platform. If you use Facebook for real estate advertising, include hashtags in your ad in order to attract people interested in purchasing investment property. Unique imagery will grab the attention viewers who might be scrolling through their newsfeeds without seeing your advertisement. Unique imagery, such as a virtual trip, can help viewers stop scrolling through their Facebook News Feed.